Product Sampling Program
Providing sample boxes to targeted consumers is a great way to boost your product marketing strategy and earn more business. MGA Innovation can create numerous types of sampling packages in boxes and cartons, handling both the fulfillment and direct mailing through a product sampling program.
Sending items to consumers is more than just handing out free products. It is a proven way to raise brand awareness and can influence purchasing decisions. Studies have found that more than 53% of users who try a sample will buy the product and 56% enjoy samples because they are seeking alternatives.
We will help you get your sampled products into the right hands. Gain new customers and sustain return business with a product sampling program that promotes the products you want to showcase.
What Are Sampling Programs?
Customize your product sampling programs, whether you are product testing or promoting an existing product. MGA will work with you to develop sampling programs that are organized and can accomplish the following objectives:
- Boost product sales (great for beauty products, clothing, personal hygiene items, etc.)
- Earn higher ratings and reviews
- Answer product questions
- Pair with actionable content on your social media campaigns
- Drive traffic to your product websites (and/or microsites)
- Solidify brand recognition
- More!
Utilize your budget for free product distribution by mailing that inventory through distribution channels that convert prospects. Our team can also introduce product sampling into your supply chain management strategies with ease, even if your orders include thousands of products.
How Do You Create a Product Sampling Program?
- Align products to target audiences. Share your personas, regional goals, and any other research on your target audiences with us. Together, we can create a plan to mail product samples to prospects that have been analyzed and are more likely to convert.
- Identify inventory. Select the amount of product you want to dedicate to sample boxes or containers, based on your targets. We will assist your order scheduling to account for increases or decreases your supply chain.
- Create your design and choose your packaging. You have a wide variety of box, cartoning, labeling and design options to choose from. We can help you develop custom designs and packaging that fits perfectly to the shape and size of your items. Choose from FSE, two-piece ridged, or tuck style cartons, paperboard or corrugated boxes, and more!
- Coordinate with USPS standards and pricing. MGA is an expert mailing services provider who can guide you through requirements set by the postal service. We also help you identify ways to save through comingling, co-operative sampling, and can provide specialized sampling so you gain additional insights to coordinate volume through customer feedback.
See Better Results with Product Sampling Program Implementation from MGA
With MGA, your distribution of sample products will target the prospects you want at the right time and without over extending your budget. The implementation of a product sampling program from our expert team will help you turn “giving away free stuff” into profits that are derived with data and resources. Partner with an expert who can help you convert more prospects into buyers and elevate your brand awareness
For more than 50 years we have worked with some of the biggest names in the industry, helping them earn success. We can help you too. Contact us today to begin your partnership.